A pop-up store for the food transition
A pop-up store is open now through the end of the year in Brussels to promote Carrefour’s commitments to the food transition.
Because seeing is believing. Carrefour Belgium has opened a pop-up store in Brussels to promote its commitments for a healthier diet in the context of the food transition. The “Act for Food Factory” has moved into a building scheduled for demolition in the Ixelles district, through the end of this year.
Workshops for schools
The pop-up store was designed as a point of sale and a space for relaxation. Consumers can purchase organic products in the Carrefour Bio line there (fruits and vegetables, herbs, milk, and more) or sit down to enjoy nutritious ready-to-eat dishes at a reasonable price.
The pop-up store also hosts workshops for schools on the theme of a healthy and balanced diet. However, Carrefour Belgium has not focused any special coverage on the Act for Food Factory, relying more on word of mouth and the viral nature of social media for its publicity.
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