Carrefour Banque is breaking new ground and has launched C-Zam
The first self-service current account that anyone can open, activate online, and which is not subject to income conditions.
Starting on 18 April 2017, consumers will have access to a completely new type of product:
• C-zam, the first self-service current account that anyone can open and activate online, and which is not subject to income conditions.
• The first account of its kind in France – where customers are increasingly connected and on the lookout for simple, fast, intuitive and effective solutions.
• This innovation is result of Carrefour Banque's banking expertise and is based on a multi-format, multi-channel model.
With C-zam, Carrefour Banque has created a new way of "consuming" banking services – both in terms of its distribution mode and in the way it is used.
A major innovation which families can use to open an account for various purposes – such as managing a holiday kitty or a leisure budget, shopping or providing millennials with their first bank accounts.
According to a survey conducted by the ObSoCo* for Carrefour Banque, more than a third of all people in France have several current accounts.
Two-thirds of people with several current accounts have one for their everyday expenses, and 20% have an account that they use as a kitty for financing specific projects (major purchases, travel, etc.).
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