Carrefour, major sponsor of the 74th “Tour de Pologne”
Carrefour Polska has become the main sponsor of the 74th “Tour de Pologne” UCI World Tour. The most famous cycling race in Poland will run from 29 July to 4 August 2017. Carrefour's involvement in the “Tour de Pologne” is a perfect fit for the "For the Love for Health" strategic campaign launched over the past few years.
The cyclists will be require to tackle a course of 1,144 km and will pass through more than 500 towns.
The race is going to start in Cracow, July 29th, on the Main Market Square of the Old Town.
Many attractions will be available at each stage of this tour ! Special zones has been organized for the supporters, such as the Fun city, entertaining youngsters and elders during this special event. For the first time, a caravan promoting the quality line products will be on tour, next to the show cars that will give to the spectators goodies such as bracelets, umbrellas, t-shirts and many other gifts ! All the initiatives will pursuit the same purpose which is to enlight the benefits of a good alimentation and the well being of each one of us. That’s why in store, some “healthy shelves” will be displayed to our customers during this event, to all the Carrefour stores in the country. The occasion to visit a new store at each stage !
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