Carrefour signs the "Objectif 100 Hectares" Charter alongside the Paris Town Hall
The "Objectif 100 Hectares” charter sets out to convert 100 ha of Paris's built up area into green spaces between now and 2020, a third of which will be used for urban farming. By signing it, Carrefour is committing – alongside the Paris Town Hall – to make a number of sites available to urban farmers, or “Parisculters”.
Breaking new ground in town centres – already a reality in Paris
By signing this Charter, Carrefour is sending out a powerful signal to innovative entrepreneurs. The retailer has an urban farm project under way at its Market store on the boulevard de Charonne, in partnership with start-up AgriPolis. Using the technology behind aeroponics, the farm will produce fruit and vegetables which can then be sold directly by the store. As a result, by 2018, Parisians in the 11th arrondissement will be able to enjoy ultra-fresh produce, grown in a garden right next to their store.
Encouraging innovative farming practices across the whole country
This initiative is completely in line with Carrefour's policy of helping to preserve the planet's biodiversity and developing an innovative form of agriculture. Carrefour is present throughout France and gives preference to short distribution channels by selling local products (some 60,000 products) and products made using agro-ecological methods – such as strawberries grown without synthetic pesticides and kiwifruit grown without insecticides.
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