France
11/22/2019

Carrefour’s latest TV ad campaign celebrates 60 years of spending Christmas together

Le film "60 Noëls déjà"

Carrefour is marking 60 years of shared stories with a Christmas TV ad campaign that pays tribute to its customers from 22 November.


“Christmas: 60 years already” film
This new 90-second film celebrates the traditional New Year's Eve family meal and reveals how much consumer habits have changed since the 1960s. Set to "Gli Altri" by Françoise Hardy, the film explores changing social and family practices over the years and takes a sometimes nostalgic look back at classic toys and other products that will be familiar to many viewers. This campaign provides Carrefour with an opportunity to thank its customers for placing their trust in the banner at Christmas time for the last sixty years.

Carrefour underlines it commitment to the food transition
In parallel to the brand film, Carrefour has made a 15-second film about its global Act For Food programme set up to promote food standards. The film highlights its commitment and efforts to promote the food transition.
1992: Carrefour creates the first Carrefour Quality Line, with more than 100 now available in France.
1998: Carrefour is the first French retailer to develop a selection of organic products.
1999: Carrefour ends the use of GMOs in all own-brand products, long before GMO-product labelling regulations come into force in 2003.
2013: within the framework of its agri-ecology plan, Carrefour launches the first French line of chickens reared without antibiotics.
2017: Carrefour joins producers to create the first sustainable line of farmers’ varieties for supermarkets and hypermarkets.

TV broadcast from 22 November to 31 December  
In 2018, Carrefour rose to this global challenge by launching the Act for Food programme with the ambitious goal of becoming the world leader in the food transition for everyone. The banner even made it one of its central pillars by enshrining it in the company's articles of association. To achieve its ambition, Carrefour has implemented a strategy to transform its model in order to meet new food challenges and respond to changing customer expectations. As a result, it has removed one hundred controversial substances from all Carrefour products, doubled its Carrefour Veggie line, and guaranteed product traceability transparency using blockchain technology.

The films were made by Publicis and directed by Thierry Poiraud in association with Carrefour. The long-format 90-second event feature will be broadcast on 22 November on national networks M6 at 8:30 pm and TF1 at 9:40 pm. Thirty-second and forty-second versions will subsequently be aired, along with a 15-second format focused on the Act For Food programme and Carrefour’s commitment to a better diet.

The plan also promotes iconic Christmas products in five 15-second films. Aired until 31 December, the TV ads will be supported by a digital and social media campaign.

 

 

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