Launch Start-up challenge of Hello Tomorrow


For the first time, Carrefour is bringing to Brazil the Start-up Challenge, a competition which includes the global conference of the French NGO Hello Tomorrow, held annually in Paris. By means of this initiative, the organisation invites start-ups and entrepreneurs to participate in challenges in order to develop new technologies and innovative solutions for the real problems of the planet.

With the support of Carrefour, one of the principal partners of the global event two years ago, this is the first time that the NGO is promoting the Start-up Challenge outside France, with the theme ‘Tomorrow’s food for all’. To participate, interested parties must register their projects by 20 April, when the selection will take place of the six finalists who will compete for the prize during the event to be held in São Paulo (SP) in May.

The theme of the Brazilian competition, proposed by Carrefour, considers major pillars which the company develops and promotes around the world to motivate a healthy, sustainable and waste-free diet. The solutions proposed by the start-ups and business people must follow the three criteria chosen for the challenge: the development of foods that are healthier (production, distribution, handling, storage and nutritional information), more sustainable (development, production, distribution), and with less waste (production, handling, storage, marketing, usage and recycling).

“In light of worldwide population growth and the scarcity of food, Brazil is increasingly positioned as a major player for the future of the world food situation. The answer to sustainable food production may lie in technology, which often arises from simple, creative solutions with a low social and environmental impact. Together with Hello Tomorrow, Carrefour is boosting its constant search for innovation, offering Brazilian start-ups and entrepreneurs the opportunity to develop projects to solve the impasses in food production”, emphasised Paulo Pianez, Director of Sustainability of Carrefour Brasil.

Start-up Challenge
Registration period: up to 20/04/2017
Disclosure of finalists: 02/05/2017
Prize-giving event: 04/05/2017

For more information, please consult the joined press release below.

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