International Partnerships
12/05/2017

The first Carrefour store in Cameroon!

CFAO Retail is launching the first Carrefour Market Shopping Center in Cameroon

BELOW

Carrefour Market shopping centre, operated by CFAO Retail, officially opened today in Douala, Cameroon.CFAO retail continues its strategic roll-out in Africa with this opening, two years on from the opening of the first PlaYce shopping centre in Côte d’Ivoire.

Located in the Bonamoussadi neighbourhood within Douala’s 5th district, in the north of Cameroon’s business capital, the Carrefour Market shopping centre spans a total of 8,250 square metres, including the carpark. The centre features a Carrefour Market supermarket (1,430 sqm) with a unique selling proposition: high-quality fresh products, local products, exclusive Carrefour brand products, strict sourcing and cleanliness standards to ensure food safety, and merchant services that make customers’ lives easier and improve the shopping experience. The mall also houses six other shops and two CFAO Club of Brands dining options: Brioche Dorée and a second restaurant that will open in spring 2018.

The Carrefour Market supermarket and Brioche Dorée restaurant have directly created 200 jobs, in addition to the 150 jobs created by the shops in the mall and other service providers. Carrefour Market and Brioche Dorée Douala have already provided over 7,000 hours of training to their new hires. CFAO Retail has also developed synergy between the two countries taking part in the project. Managers from the Douala Carrefour Market and Brioche Dorée have received training in mass retail and convenience food at CFAO Retail sites in Abidjan, Côte d’Ivoire.

The Douala opening is the first step in the broader CFAO Retail roll-out in Cameroon. In 2019, Yaoundé will become home to a PlaYce shopping centre, a brand that is already very well known in sub-Saharan Africa. For the past two years in Côte d’Ivoire and now in Cameroon, we have been continuing to cement our long-term strategy for growth in Central and West Africa.

Download the press relesae CFAO Retail (pdf 155.83 KB)

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