This summer, a food truck will be promoting organic and local products


From 12 July until 23 August, Carrefour will be criss-crossing its way through the country with a lorry specially transformed into a food truck. Meeting customers on its way, it will be introducing them to some 230 Carrefour organic products, as well as 50 or so authentic local ones. It will be making stops at various locations along the Belgian coast, and then in Brussels and Nivelles.

Since summer is the best time of the year to start adopting new dietary habits, Carrefour has decided to provide a mobile showcase for its organic and local products. The food truck will stock a total of 280 products – including fresh produce, dry products and preparations. It will make its way along the Belgian coast, meeting consumers and showing them that eating food that is healthy, organic and authentic need not necessarily be more expensive.

It's an opportunity for consumers to try out these products and for them to realise just how wide and affordable the choice is. The food truck will include fruit, vegetables, cheeses, meat, poultry… and even 4 varieties of organic bread – fresh, since it's baked on-site. The truck's entire surface area is 16 m² – probably making it the smallest mobile organic retailer packed with so many products.

The idea is straightforward: the lorry will be parked for a few days at a time, in the car park of either a Carrefour Hypermarket, or a Carrefour Market store.

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