France
10/27/2017

Success for C-zam - already over 90,000 customers

BELOW

Only six months after its launch, C-zam, the all-online current account from Carrefour Banque and Insurance, is a hit with consumers! They love its simplicity and accessibility and over 90,000 accounts are already up and running. The keys to its success? An innovative distribution model and an offering that matches customers’ needs and uses.
C-zam, an innovative winning formula - a self-service current account that can be activated online
From the outset, C-zam has been available through a wide distribution network comprising 3,000 Carrefour sales outlets (hypermarkets, supermarkets, convenience stores) and the rueducommerce website, a distribution model aligned with the needs and uses of consumers, particularly young people.

28% of C-zam users are aged under 30
51% of users are aged 31 to 50
70% who have signed up are new Carrefour Banque and Insurance customers



 Ease-of-use suited to today’s consumers
With its all-online service, C-zam has successfully achieved its initial aim of meeting consumer demand with a seamlessly simple “mobile first” customer experience.
88% of accounts are opened independently by customers on their smartphones or the dedicated website
75% of logins to customer pages are made from smartphones
One in three customers says they are opening C-zam as their main account


What is C-zam?
The first self-service current account that anyone can open and activate online, which is not subject to any income conditions and has no overdraft facility.
A first in France, responding to the increasingly connected lifestyle of consumers: after buying the start-up pack, signing up is quick – it takes just a few minutes on the app or the website, then the MasterCard bank card is activated immediately and a PIN provided.
A multi-use account for families to create a holiday fund, manage leisure or shopping budgets or use as their main account, with transparent pricing and no time commitment.

About C-zam
The C-zam start-up pack costs €5.00 and includes an international MasterCard that customers can set up and activate online. It is available from more than 3,000 Carrefour stores (hypermarkets, supermarkets and convenience stores) and on rueducommerce.com.
C-zam is a fully digital current account with no overdraft facility. It's a simple product that customers can use independently to manage their budgets and spending, with complete peace of mind.
The account can be activated in just a few minutes on the C-zam app or the compteczam.fr website. Customers can then use their C-zam account and card straight away and will also receive their bank account details.
Anyone over the age of 18 can open a C-zam account, regardless of their income. No minimum deposit is required and all banking fees are easy to understand and completely transparent: €1.00 per month with no commitment.


 

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