UNIQUE AND MULTIPLE

2015 annual activity and responsible commitment report

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LEADERSHIP
AND AGILITY

Interview with Georges Plassat


 Georges Plassat

" Digital technology marks a return to a focus on service and puts the customer back at the centre of our business. That suits us well, because it’s in our DNA. "

Georges Plassat
Chairman and Chief Executive Officer

Read the interview

What changed for Carrefour in 2015 ?

2015 was a good year for the Group, which demonstrated consistency in its performance: our sales and income increased for the fourth consecutive year. This affirms our choices and our model, and shows the solid momentum the Group has enjoyed since 2012. Of course, these results were achieved thanks to our 380,000 employees: the men and women of Carrefour showed, for yet another year, their remarkable commitment to serving our customers and Society. This financial year also confirmed the Group’s strong focus on food. Our expertise in fresh produce with a high quality of service, is a key asset. What really changed for us in 2015 was the scale of the transformation that the Group undertook based on two ideas that brought us closer to our customers’ expectations: a large number of convenience stores and a move toward an omni‑channel business.
An important milestone was achieved in 2015: Carrefour became fully multi‑format in every country in which it operates, with the launch in China of the first Easy convenience stores. This change comes with a direct result: the centre of gravity of our network of stores has shifted increasingly toward c onvenience formats. For example, in France, the inclusion of the Dia store network contributes dramatically to this change. Without a doubt it is one of the most important transformation efforts that the European market has seen in recent years in terms of the number of points of sale. We are carrying out this ambitious task at a steady clip, with more than 40 store conversions each month. It’s a testament to the intensity of effort and the mobilisation of our deployment teams.
The second major transformation for Carrefour in 2015 was the gradual migration of the entire Group toward an omni‑channel model, which, without being intrusive, consists of offering our customers quick and effective solutions at any point in their shopping experience in order to meet all their needs.
This is why we are making investments that will provide us with more responsive IT infrastructures. By improving our back office through the simplification and development of IT systems architecture, we have gained in efficiency and preparedness when it comes to processing data on a large scale. This development is focused primarily on our systems, but it will also involve the progressive equipping of our stores and of our employees in order to improve interaction with customers.
The overhaul of logistics in France to fit the multi‑format and omni‑channel model, and the creation of an integrated logistics system in China that serves small stores and e‑commerce in particular, are all part of the same comprehensive approach.

Is the customer a factor in the changes  to your business ?

Certainly. Consumers are changing their lifestyles due to increasing urbanisation and extended life expectancy. What has been the most significant is the surge in new dietary trends, including vegetarian, gluten‑free and home‑made diets. Customers are demanding fresh, organic, locally‑produced foods and are looking for more convenience, conviviality and quick service.
This is the strength of a multi‑format Group: to be able to  continually adapt to all types of customer. Let’s take organic products, for example: Carrefour was a pioneer by selling loaves of organic bread in its bakery departments in 1992. That gave us a head start, and today we are the leading seller of organic products in France. Similarly, we have been working on specific own‑brand product lines, launching Carrefour Veggie, the first range devoted to vegetarians. We will continue with this differentiation effort through our offer and our network.

How do you take these new types of usage  into account in your commercial model ?

We have become more agile. The decentralisation and transformation of the company’s organisation has freed up  initiatives. That puts us in a position to work with new talent more. We are supporting the development of start‑ups that can design new products and services with us, by trying out new partnerships.
This is how we continually enhance our offer and refine our concepts so that we can take into account consumer expectations, catchment areas, and the overall economic situation: Easy in China, our Bio, Contact, and Bon app! banners and the development of City in train stations and airports in France, Market Gourmet and H24 openings in Italy, the development of Atacadão throughout Brazil, and the new spaces in our  hypermarkets that have very recently been set up in Belgium, Spain, France and Italy.
The acquisition of Rue du Commerce was made in the same spirit. It’s a laboratory that allows us to consolidate our  expertise and exposes us to other practices, such as those of a marketplace, which present major potential for expanding our product ranges to complement our offer. Carrefour is  working more and more in a lab mindset.

Where exactly are you when it comes to digital technology and e‑commerce ?

In our mature economy, digital technology marks a return to a focus on service and puts the customer back at the centre of our business. That suits us well, because it’s in our DNA.  In all the countries in which we operate, Carrefour’s digital  transformation is already underway.

"In 2015, Carrefour became fully multi‑format in every country in which it operates."

Everywhere, we’re developing food and non‑food e‑commerce offers. Everywhere, we are working on the offer and product families and ranges in order to identify possible opportunities for online retail. Everywhere, we have implemented a solid approach to digital marketing and social‑network communications.
These changes run parallel to a new mindset: the corporate culture is growing with more initiatives, more risk‑taking, more testing. Digital technology contributes to freeing up available information and removing barriers from our practices. This is indispensable if we want to attract the best talent of the future, because just as customers are changing, our employees are changing too.

How do you see your various markets evolving ?

Our balanced country portfolio is a major asset. Our historical markets in Europe and Latin America are doing well. All the European countries are growing, which confirms that Europe has again become a main base for Carrefour. In Latin America, we are strengthening our position as a leader in food retail both in Brazil – our second‑biggest  market – and in Argentina. In Asia, we saw renewed growth in Taiwan, and in China we are adapting to the changes in the local  economy, like many other players. We are adjusting our model for regional organisation, logistics, and local sourcing. In this country just as in others, we are thinking long‑term. We intend to play a consolidating role in these markets. We also moved forward with tactical  acquisitions, which helped to reinforce organic expansion, consolidate our multi‑ format position and enrich our know‑how. This was the case with the acquisitions of Rue du Commerce in France and the Billa network of supermarkets in Romania. And with our partner CFAO, we took our first steps into Africa, in Ivory Coast, to prepare for the future there.

Today, how do you reconcile corporate responsibility with business performance ?

Our stores, suppliers and NGOs are established and involved in their regions. All of them contribute to their social and  economic development.
Over time, we have formed partnerships and made commitments to combat all types of waste, improve energy efficiency, encourage the preservation of biodiversity, and contribute to solidarity. The Carrefour Foundation, which is dedicated to solidarity through food, offers its support everywhere it believes it’s necessary. It’s a progress and investment  strategy for sustainable business.

"Carrefour is well positioned to harness the full potential of the omni‑channel approach."

What are your priorities for this year ?

I have four main priorities for our teams in 2016. In terms of merchandise, I want us to keep working on our food offer. It’s our strength and is rooted in the Group’s culture. We should also refocus our non‑food offer, on what is  permanent, seasonal or event‑oriented.
As regards our assets, Carrefour’s real‑estate management has been greatly professionalised over the past three years and we have been able to bring back modernity, comfort, and  suitability to the commercial offer around our stores. At many of our sites, we started large‑scale real‑estate projects that will shape the future of our trade. The synergies between our hypermarkets and the  Carmila shopping malls are going to be used to enrich the customer experience. The transformation work which has already begun will continue to move forward: conversion of Dia stores, incorporation of compact superstores in Spain, and the development of Rue du Commerce. In terms of finance, we are going to maintain a sensible,  sustainable investment strategy. Our financial discipline allows us to ensure that our performance is steady and strong, and to satisfy the confidence of our shareholders.
Finally, one of our priority actions will be to emphasise employee training in order to boost their professional  expertise, and help them along in learning how to deal with the use of new technologies, which will be an  integral part of  modern retail.
To summarise, we have a solid, promising business model with significant growth potential. I have the strong belief that Carrefour, a multi‑format, integrated Group that has an excellent territorial network, is well positioned to harness the full potential of the omni‑channel approach in the countries in which we operate.

2015 Overview


In 2015, 158 stores had been rebranded under the Market, City, Express, Contact or Bio banners.

In 2015, 158 stores had been rebranded under the Market, City, Express, Contact or Bio banners.

Carrefour inaugurated its first 8 convenience stores in China under Easy banner.

Carrefour inaugurated its first 8 convenience stores in China under Easy banner.

In France, the Bio and Bon’App banners are gradually being established in town centres.

In France, the Bio and Bon’App banners are gradually being established in town centres.

In Spain, the Supeco banner, the family cash & carry, now numbers 14 stores. This economy supermarket banner is also being tested in Brazil and Romania.

In Spain, the Supeco banner, the family cash & carry, now numbers 14 stores. This economy supermarket banner is also being tested in Brazil and Romania.

At the end of 2015, Carrefour signed an agreement with the Rewe group to acquire 86 Billa supermarkets in Romania.

At the end of 2015, Carrefour signed an agreement with the Rewe group to acquire 86 Billa supermarkets in Romania.

Carrefour’s international partners opened the first hypermarkets in Armenia, in Algeria’s and in Ivory Coast.

Carrefour’s international partners opened the first hypermarkets in Armenia, in Algeria’s and in Ivory Coast.

Carrefour is pursuing a strategy of expansion, openings and acquisitions of its shopping centres.

Carrefour is pursuing a strategy of expansion, openings and acquisitions of its shopping centres.

Carrefour continued a programme launched in 2013 to renovate its assets. In 2015, 80 shopping centres were renovated in France, Spain and Italy, 19 centres were renovated in Taiwan, 11 in Brazil, 10 in Poland, and 7 in Argentina. The objective is always one and the same: to improve the shopping experience for all customers.

Carrefour continued a programme launched in 2013 to renovate its assets. In 2015, 80 shopping centres were renovated in France, Spain and Italy, 19 centres were renovated in Taiwan, 11 in Brazil, 10 in Poland, and 7 in Argentina. The objective is always one and the same: to improve the shopping experience for all customers.

New digital experiences : stores are equipped with digital walls, sensors to help customers locate promotions, innovative multiservice terminals, and virtual mirrors to share their fittings…

New digital experiences : stores are equipped with digital walls, sensors to help customers locate promotions, innovative multiservice terminals, and virtual mirrors to share their fittings…

Acceleration of non-food e-commerce: the acquisition of Rue du Commerce is enabling Carrefour to assert its status as a major retailer in France’s non-food e-commerce industry.

Acceleration of non-food e-commerce: the acquisition of Rue du Commerce is enabling Carrefour to assert its status as a major retailer in France’s non-food e-commerce industry.

In 2015, the Group also became the first French retailer to develop an own-brand vegetarian range, Carrefour Veggie.

In 2015, the Group also became the first French retailer to develop an own-brand vegetarian range, Carrefour Veggie.

As an official partner of the United Nations Conference on Climate Change (COP21), held in Paris in 2015, Carrefour has set itself an ambitious goal: to reduce its CO2 emissions by 40% by 2025 versus 2010.Since 2010, Carrefour has already reduced energy consumption in its stores worldwide by 12%(1).
(1)Per sq. m. of sales area 

As an official partner of the United Nations Conference on Climate Change (COP21), held in Paris in 2015, Carrefour has set itself an ambitious goal: to reduce its CO2 emissions by 40% by 2025 versus 2010.Since 2010, Carrefour has already reduced energy consumption in its stores worldwide by 12%(1).
(1)Per sq. m. of sales area 

91,500 people joined Carrefour on permanent contracts in 2015.
The Group encourages work-study programmes, hosting thousands of apprentices every year.

91,500 people joined Carrefour on permanent contracts in 2015.
The Group encourages work-study programmes, hosting thousands of apprentices every year.

Doing our job well


Innovate, anticipate, develop, surprise …

Data


SHOPPING CONVENIENCE
AND ENJOYMENT

Combining convenience and enjoyment.
Making day-to-day life easier by offering choice and quality,
and turning shopping into an enjoyable experience: this is what guides our business as a retailer every day.

Product Innovations


BLENDERS MANDINE
Design by Carrefour

This collection of small household
appliances will
easily and accurately help you
prepare great recipes.

FURNITURE HYBA
Design by Carrefour

Comfort and elegance is the order of
the day with this new brand of garden
furniture and decoration.

GLOW-IN-THE-DARK PYJAMAS
TEX BABY

Warm, comfortable and fun,
this range of pyjamas glows in the dark,
providing reassurance for babies
as they fall asleep.

CONNECTED HOODIE TEX
WITH BUILT-IN EARPHONES

Move how you want,
where you want,
with your favourite music.

BULGAR, RED LENTIL AND
DILL PATTIES
CARREFOUR VEGGIE

Prepare to be surprised
by the first brand of retail
vegetarian products!

PRESERVED HEIRLOOM VEGETABLES
CARREFOUR

A new range to help you rediscover
heirloom vegetables:
Mont-Saint-Michel turnips, parsnips
and swedes from Maine-et-Loire.

BEAUFORT CHALET D’ALPAGE
CARREFOUR QUALITY LINE

Made at an altitude of more than
1,500 m, this hard pressed cheese,
aged for 12 months, is an
unpasteurised PDO cheese produced
between June and October.

UNPASTEURISED CAMEMBERT
TOUS ANTIGASPI

Products sold at a cheaper price
with minor visual defects,
but all with the same great flavour!

PASTA CARREFOUR
NO GLUTEN !

A range of pasta made with corn flour,
designed for consumption
by those with coeliac disease.

PULPO EN ACEITE DE OLIVA
DE NUESTRA TIERRA

A wide selection of the best
traditional Spanish seafood recipes
to explore right now.

BLENDERS MANDINE
Design by Carrefour

This collection of small household
appliances will
easily and accurately help you
prepare great recipes.

FURNITURE HYBA
Design by Carrefour

Comfort and elegance is the order of
the day with this new brand of garden
furniture and decoration.

GLOW-IN-THE-DARK PYJAMAS
TEX BABY

Warm, comfortable and fun,
this range of pyjamas glows in the dark,
providing reassurance for babies
as they fall asleep.

CONNECTED HOODIE TEX
WITH BUILT-IN EARPHONES

Move how you want,
where you want,
with your favourite music.

BULGAR, RED LENTIL AND
DILL PATTIES
CARREFOUR VEGGIE

Prepare to be surprised
by the first brand of retail
vegetarian products!

PRESERVED HEIRLOOM VEGETABLES
CARREFOUR

A new range to help you rediscover
heirloom vegetables:
Mont-Saint-Michel turnips, parsnips
and swedes from Maine-et-Loire.

BEAUFORT CHALET D’ALPAGE
CARREFOUR QUALITY LINE

Made at an altitude of more than
1,500 m, this hard pressed cheese,
aged for 12 months, is an
unpasteurised PDO cheese produced
between June and October.

UNPASTEURISED CAMEMBERT
TOUS ANTIGASPI

Products sold at a cheaper price
with minor visual defects,
but all with the same great flavour!

PASTA CARREFOUR
NO GLUTEN !

A range of pasta made with corn flour,
designed for consumption
by those with coeliac disease.

PULPO EN ACEITE DE OLIVA
DE NUESTRA TIERRA

A wide selection of the best
traditional Spanish seafood recipes
to explore right now.

New customer experiences


Discover the Carugate Hypermarket
in Milano: make shopping a unique and pleasant experience!

Carrefour Alcobendas
in Madrid: turn shopping into an enjoyable experience.

Make shopping easier with Pikit


PIKIT: the connected shopping service
to make everyday life easier

Data


PROXIMITY
AND MULTI-LOCAL

Getting closer to customers
As a major global retailer with local roots, Carrefour
deploys a multi-format and multi-channel model in all the countries
where it operates.

World tour of stores, year overview


France
5,650 stores

242 hypermarkets Carrefour
1,003 supermarkets Market
4,263 convenience stores City,
Contact, Express, 8 à Huit, Proxi…

142 cash & carry stores Promocash

Key moments of 2015
. Rue du Commerce becomes Carrefour’s leading non-food e-commerce retailer.
. 158 Dia stores transformed into the Market, City, Express, Contact and Bio banners.
. J’optimisme, a new mindset.
. Opening of 43 Market supermarkets, 5 Carrefour hypermarkets and 102 new convenience stores.

France
5,650 stores

242 hypermarkets Carrefour
1,003 supermarkets Market
4,263 convenience stores City,
Contact, Express, 8 à Huit, Proxi…

142 cash & carry stores Promocash

Key moments of 2015
. Rue du Commerce becomes Carrefour’s leading non-food e-commerce retailer.
. 158 Dia stores transformed into the Market, City, Express, Contact and Bio banners.
. J’optimisme, a new mindset.
. Opening of 43 Market supermarkets, 5 Carrefour hypermarkets and 102 new convenience stores.

Belgium
753 stores

45 hypermarkets Carrefour
441 supermarkets Market
267 convenience stores Express

Key moments of 2015
. Modernised stores following the remodelling of Market supermarkets and Express convenience stores.
. A new generation of Carrefour hypermarkets with a redesigned offering and services.
. “Local producers close to you,” a strengthened approach.

Belgium
753 stores

45 hypermarkets Carrefour
441 supermarkets Market
267 convenience stores Express

Key moments of 2015
. Modernised stores following the remodelling of Market supermarkets and Express convenience stores.
. A new generation of Carrefour hypermarkets with a redesigned offering and services.
. “Local producers close to you,” a strengthened approach.

Brazil
288 stores

103 hypermarkets
122 Atacadão
42 supermarkets Bairro

Key moments of 2015
. Throughout the year, Carrefour celebrated its 40th anniversary in the country.
. The Instituto Carrefour for diversity and solidarity opened its doors.
. The first Carrefour city-centre pharmacy opened in São Paulo.
. Continuation of the Faz a conta. Faz Carrefour campaign.
. First new-generation Bairro supermarkets opened

Brazil
288 stores

103 hypermarkets
122 Atacadão
42 supermarkets Bairro

Key moments of 2015
. Throughout the year, Carrefour celebrated its 40th anniversary in the country.
. The Instituto Carrefour for diversity and solidarity opened its doors.
. The first Carrefour city-centre pharmacy opened in São Paulo.
. Continuation of the Faz a conta. Faz Carrefour campaign.
. First new-generation Bairro supermarkets opened

Argentina
588 stores

73 hypermarkets Carrefour
6 Carrefour Maxi
126 supermarkets Market
383 convenience stores Express

Key moments of 2015
. 19 new Express convenience stores and 2 new Carrefour Maxi stores opened.
. 7 freshly-renovated shopping centres.
. New version of e-commerce site.
. First stores under new franchised convenience banner 5 Minutos unveiled.

Argentina
588 stores

73 hypermarkets Carrefour
6 Carrefour Maxi
126 supermarkets Market
383 convenience stores Express

Key moments of 2015
. 19 new Express convenience stores and 2 new Carrefour Maxi stores opened.
. 7 freshly-renovated shopping centres.
. New version of e-commerce site.
. First stores under new franchised convenience banner 5 Minutos unveiled.

China
236 hypermarkets

228 hypermarchés Carrefour
8 convenience stores Easy

Key moments of 2015
. Throughout the year, Carrefour celebrated its 20th anniversary in the country.
. First 8 Easy convenience stores opened.
. First Carrefour shopping centre opened in the Wangjing residential district of Chaoyang in Beijing.
. Launch of e-commerce site in Shanghai.
. Integrated logistics set up on the basis of six new warehouses.

China
236 hypermarkets

228 hypermarchés Carrefour
8 convenience stores Easy

Key moments of 2015
. Throughout the year, Carrefour celebrated its 20th anniversary in the country.
. First 8 Easy convenience stores opened.
. First Carrefour shopping centre opened in the Wangjing residential district of Chaoyang in Beijing.
. Launch of e-commerce site in Shanghai.
. Integrated logistics set up on the basis of six new warehouses.

Taïwan
83 stores

63 hypermarkets Carrefour
20 supermarkets Market

Key moments of 2015
. Opening of 11 supermarkets and 2 hypermarkets, extending the multi-format strategy.
. 10 stores and 19 shopping malls renovated.
. Launch of a food e-commerce solution.
. Programme of events and world-cuisine showcases in stores.

Taïwan
83 stores

63 hypermarkets Carrefour
20 supermarkets Market

Key moments of 2015
. Opening of 11 supermarkets and 2 hypermarkets, extending the multi-format strategy.
. 10 stores and 19 shopping malls renovated.
. Launch of a food e-commerce solution.
. Programme of events and world-cuisine showcases in stores.

Spain
718 stores

173 hypermarkets Carrefour
126 supermarkets Market
419 convenience stores Express

Key moments of 2015
. Strong growth of convenience-store network(+134 stores in 2015).
. Expansion of digital offering with the roll-out of click & collect and drive services.
. First awarding of Premios a la innovación prize to acknowledge companies that invest
in the research and development of new products.
. Main partner of La Vuelta (the Spanish Grand Tour cycling race), which celebrated its 80th anniversary
in 2015.
. Organisation of Carrefest, an event established by Carrefour in its hypermarket car parks during
the summer.

Spain
718 stores

173 hypermarkets Carrefour
126 supermarkets Market
419 convenience stores Express

Key moments of 2015
. Strong growth of convenience-store network(+134 stores in 2015).
. Expansion of digital offering with the roll-out of click & collect and drive services.
. First awarding of Premios a la innovación prize to acknowledge companies that invest
in the research and development of new products.
. Main partner of La Vuelta (the Spanish Grand Tour cycling race), which celebrated its 80th anniversary
in 2015.
. Organisation of Carrefest, an event established by Carrefour in its hypermarket car parks during
the summer.

Italy
1, 101 stores

59 hypermarkets Carrefour
441 supermarkets Market
583 convenience stores Express
18 cash & carry stores
Docks Market and Gross Iper

Key moments of 2015
. Continued renovation of the Express convenience and Market supermarket banners.
. Renovation of shopping centres, such as the Thiene centre in Veneto and the Giussano centre in Lombardy.
. Laying of the cornerstone for the I Viali shopping centre in Nichelino, Piedmont.
. Continued development of the clicca e ritira service, with more than 240 collection points.

Italy
1, 101 stores

59 hypermarkets Carrefour
441 supermarkets Market
583 convenience stores Express
18 cash & carry stores
Docks Market and Gross Iper

Key moments of 2015
. Continued renovation of the Express convenience and Market supermarket banners.
. Renovation of shopping centres, such as the Thiene centre in Veneto and the Giussano centre in Lombardy.
. Laying of the cornerstone for the I Viali shopping centre in Nichelino, Piedmont.
. Continued development of the clicca e ritira service, with more than 240 collection points.

Poland
813 stores

84 hypermarkets Carrefour
153 supermarkets Market
576 convenience stores
Express and Globi

Key moments of 2015
. 15 Carrefour hypermarkets, 50 Market supermarkets and 9 shopping centres renovated.
. Dissemination of “The ABC’s of a healthy diet”.
. Carrefour named “Retailer of the Year” by the banner’s suppliers at the Poland and CEE Retail
Summit 2015.
. Carrefour was dubbed the most innovative retail network at the eighth Polish Food Market and
Trade Forum.

Poland
813 stores

84 hypermarkets Carrefour
153 supermarkets Market
576 convenience stores
Express and Globi

Key moments of 2015
. 15 Carrefour hypermarkets, 50 Market supermarkets and 9 shopping centres renovated.
. Dissemination of “The ABC’s of a healthy diet”.
. Carrefour named “Retailer of the Year” by the banner’s suppliers at the Poland and CEE Retail
Summit 2015.
. Carrefour was dubbed the most innovative retail network at the eighth Polish Food Market and
Trade Forum.

Romania
192 stores

29 hypermarkets Carrefour
110 supermarkets Market and Supeco
53 convenience stores Express and Contact

Key moments of 2015
. Agreement with Rewe to acquire 86 Billa stores.
. 100th Market supermarket in Floresti (Cluj).
. Carrefour hypermarket in Baneasa named “Best store.”
. Renovation of the shopping mall at the Carrefour Colentina hypermarket in Bucharest

Romania
192 stores

29 hypermarkets Carrefour
110 supermarkets Market and Supeco
53 convenience stores Express and Contact

Key moments of 2015
. Agreement with Rewe to acquire 86 Billa stores.
. 100th Market supermarket in Floresti (Cluj).
. Carrefour hypermarket in Baneasa named “Best store.”
. Renovation of the shopping mall at the Carrefour Colentina hypermarket in Bucharest

International
partnerships
1,874 stores*

254 hypermarkets
1,000 supermarkets
608 convenience stores
12 cash & carry stores

* Excluding French overseas territories.

Key moments of 2015
. First Carrefour hypermarket opened in Ivory Coast by CFAO.
. First Carrefour hypermarket opened in Armenia by Majid Al Futtaim.
. First Carrefour hypermarket opened in Algeria by UTIC group.
. New Express convenience store opened in New Caledonia.
. First Market store opened in Cole Bay on the island of Saint-Martin by SAFO group.

International
partnerships
1,874 stores*

254 hypermarkets
1,000 supermarkets
608 convenience stores
12 cash & carry stores

* Excluding French overseas territories.

Key moments of 2015
. First Carrefour hypermarket opened in Ivory Coast by CFAO.
. First Carrefour hypermarket opened in Armenia by Majid Al Futtaim.
. First Carrefour hypermarket opened in Algeria by UTIC group.
. New Express convenience store opened in New Caledonia.
. First Market store opened in Cole Bay on the island of Saint-Martin by SAFO group.

Advertising world tour


Some TV advertising spots all around the world

Data


OMNI-CHANNEL
AND CUSTOMER EXPERIENCE

The customer at the centre of the Carrefour ecosystem.
Carrefour develops solutions and services to offer the best possible experience to customers in its stores and online.

A new world of in-store services


A connected hypermarket


Hyper-connected, hyper-friendly,
that’ the new Mons Grand Prés hypermarket in Belgium !

New banners, new ideas


Whatever the customer’s point of entry – hypermarket, convenience store or e-commerce site – Carrefour seeks to ensure a smooth, consistent experience and a seamless path to purchase

Whatever the customer’s point of entry – hypermarket, convenience store or e-commerce site – Carrefour seeks to ensure a smooth, consistent experience and a seamless path to purchase

Supeco
Carrefour’s economy supermarket continues to grow in Spain. Supeco presents an offer of 3,000 essential products at ultra-competitive prices in a simple, streamlined commercial space.

Supeco
Carrefour’s economy supermarket continues to grow in Spain. Supeco presents an offer of 3,000 essential products at ultra-competitive prices in a simple, streamlined commercial space.

Carrefour Easy
With nearly 5,000 references, the first eight urban convenience stores opened their doors in Shanghai in 2015.

Carrefour Easy
With nearly 5,000 references, the first eight urban convenience stores opened their doors in Shanghai in 2015.

Carrefour Bio
The four stores in the Île-de-France region integrated Carrefour’s long-held knowledge concerning organic agriculture and convenience stores.

Carrefour Bio
The four stores in the Île-de-France region integrated Carrefour’s long-held knowledge concerning organic agriculture and convenience stores.

Shopping in the metro
Thousands of daily users of Shanghai metro were able to discover the Wine Fair selection and make their purchases using twenty or so digital walls and a virtual wine cellar.

Shopping in the metro
Thousands of daily users of Shanghai metro were able to discover the Wine Fair selection and make their purchases using twenty or so digital walls and a virtual wine cellar.

Delivery: services for all habits
Home delivery, drive, click & collect, automatic collection points, and more: each customer can now choose the solution that works the best for him or her according to their habits, where they’re located, and in the way that best suits them.

Delivery: services for all habits
Home delivery, drive, click & collect, automatic collection points, and more: each customer can now choose the solution that works the best for him or her according to their habits, where they’re located, and in the way that best suits them.

Self-service touch screens
In every country, interactive and ordinary screens are available
in store departments to help clients access a wider range of products, additional information or particular services.

Self-service touch screens
In every country, interactive and ordinary screens are available
in store departments to help clients access a wider range of products, additional information or particular services.

Data


EXPERTISE
AND NEW TALENT

For doing well our job
Training, development, and accountability: these are Carrefour’s commitments to assist its employees and satisfy 13 million customers throughout the world every day.

Over 120 professions… for doing well our job


Sharing and developing expertise


Carrefour trains and guides all personnel.
The objective is to give everyone the means to improve
and do their job well.

E-commerce new professions


Data


COMMITMENT
AND PERFORMANCE

Innovating for a sustainable retail.
Since its activity is closely tied to the quality, availability
and renewal capacity of natural resources as well as the confidence
of its stakeholders, Carrefour makes the effort every day to ensure
a sustainable business.

Carrefour's commitment


To reduce its environmental footprint and ensure
the sustainability of its activities, Carrefour
has implemented a comprehensive plan to tackle waste
in all areas: products, packaging, water and energy,
transport, and more.

The world’s producers


Carrefour’s partner producers work alongside
our employees on a day-to-day basis as part
of a long-term relationship.
Discover the making of Parmesan.

Solidarity through food


In 2015, the donations made by Carrefour
to food-assistance associations equalled 100.5 million meals.

Data