Carrefour is unwaveringly committed to tackling food wastage and so has installed “zero waste challenge” units into which unbroken eggs taken from boxes in which broken eggs have been found are placed.
These eggs are presented loose and are arranged according to how they have been reared (0. Organic, 1. Open air, 2. Free range and 3. Low price) to help customers choose. They can then put a box of six eggs together themselves and purchase it for only €0.50. This is an innovative anti-waste initiative as well as a way to maximise consumers' purchasing power: high-quality eggs are on sale at prices everyone can afford.
This loose egg sales initiative has recently been tested in 30 Carrefour stores and has already helped sell 13,000 boxes of eggs in just a few weeks – eggs which otherwise would have had to be scrapped.