Supply shortages are a characteristic of today’s organic produce market. Our production of organic products is currently insufficient to meet consumer demand. In 2018, in France, for example, 31% of the organic products consumed were imported. Carrefour has begun its efforts to widen the public reach of organic produce by supporting the development of organically farmed production lines. To achieve this, Carrefour relies on the key factors involved in the development of organic farming: guaranteed fair prices for producers and outlets, traceability for production line reliability, and raising customer awareness of producers and their work.
Developing an organic offering that is accessible to all
Promoting agro-ecology through Carrefour's Quality Lines
The Carrefour Quality Lines brand offers fresh core-market products that meet strict requirements in terms of traceability, quality and flavour. More than 700 Carrefour Quality Line products are available worldwide with nearly 28,000 long-term partner producers. In order to secure its product lines, guarantee long-lasting relationships with its partners and quality products at an affordable price, the approach is based on four pillars: