Carrefour and INNIT have pooled their expertise so as to help consumers make sense of food labels. The result is a brand-new personalised, digital and completely free nutritional score, meaning better support and greater transparency in food e-commerce.
With the release in July of an initial generic version of the INNIT nutritional score on the carrefour.fr website, the retailer reached a new milestone in its commitment to providing its customers with a personalised version of this score.
To gain access to the score, users voluntarily fill in a personalisation questionnaire – available in just a few clicks from their own customer area on the carrefour.fr website. The information they provide is completely secure. This grants them access to specially tailored information about products on sale on the site, based on information they have provided about their gender, age, food habits (for example, whether they are vegan, vegetarian, whether they adhere to a Mediterranean diet, etc.) and nutritional aims. This includes details of products that they should aim for (because they are organic, are high in protein fibre, etc.) or avoid (such as gluten, shellfish, milk, crustaceans, etc.).
The personalised INNIT score is displayed on the product page as a summary rating out of a hundred or the words "to be avoided". This way, customers can assess a product's overall nutritional quality at a glance – not in absolute terms, but in relation to their own characteristics and requirements.