People's purses have been – and indeed still are – under a great deal of pressure during this pandemic. But protecting people's purchasing power in Belgium is vital for our country's economy. Carrefour is well aware of this and has implemented a number of different price initiatives since the start of the crisis (that includes lowering the prices on a thousand products in May and launching its “healthy price” campaign in September).
To keep helping households as the second wave gets under way, Carrefour has decided to freeze the prices of all of its products (both national and Carrefour branded ones). That's more than 20,000 products at its hypermarkets and more than 10,000 at its Market and Express stores. However, this initiative, which runs from 1 November to 31 December 2020, will not apply to special offers, fresh produce with highly variable prices (fish, seasonal fruit and vegetables) and products made by local producers with short distribution channels.
In so doing, the retailer is taking action to protect the purchasing power of the Belgian people, while continuing to protect its customers and staff.