La Pointe D’Or is a new variety of French organic banana, grown exclusively in Guadeloupe and Martinique.It is a natural cross between a number of ancient varieties, selected from the hundreds of types of bananas that exist. Carrefour has undertaken to support West Indian producers in developing this new variety of French organic banana.
The new banana is one solution to the environmental challenge facing us:
- it helps reduce the quantities of crop treatments needed;
- and since most of the bananas that people eat are of just one variety, the Pointe d’Or brings some extra diversity.
Initially to be sold loose in Carrefour Bio stores in the Ile-de-France region and in the organic foods sections of hypermarkets in the south-east, the Pointe d’Or meets growing demand among French consumers – who enjoy bananas greatly: sales increased by 18% in 2019.