2- Ramp-up of Data & Retail Media
Carrefour aims to be the European leader in Data & Retail Media, a rapidly growing market that should reach €30bn globally in 2024 (1).
The Carrefour Links platform enables Carrefour’s industrial partners to carry out marketing campaigns across all Group assets(websites, applications, stores) and to measure their real end-to-end impact, from visibility to sales transactions. Carrefour Links is now the best Data & Retail Media offer in Europe, thanks to its first-party data, unique in volume and in quality, representing 8 billion transactions and 80 million customers in the world. This data, qualified and granular, is gathered in a unique data lake, fueled in real-time by in-store and digital transactions, and by information from financial services (2) .
Carrefour Links also stands out for its partnerships with global tech leaders (Criteo, Google and LiveRamp), allowing to extract maximum value from available data. The Group anticipates very rapid growth of this activity and expects Carrefour Links to generate an additional €200m of ROI in 2026 vs 2021.
(1)Source: McKinsey for Criteo, scope excluding China and Amazon. Expected annual growth rate of +30% between 2019 (€14bn) and 2024 (€30bn)
(2) In full compliance with regulations related to the protection of personal data