Carrefour has just announced the creation of 11 new French organic product lines for grocery products and fruit & vegetables alongside its farming partners. Under these multipartite, multi-year and renewable contracts, the Carrefour Group will be able to sell high-quality French organic products, while at the same time providing their producers with long-term visibility.

Secure partnership contracts

Carrefour is already supporting 3400 French organic producers via product line partnerships which commit all stakeholders – from product production and processing through to its distribution. This initiative enables the retailer to sell French organic products produced by specialist stakeholders – at a time when consumers are increasingly on the lookout for French organic produce. For the other stakeholders involved in the product line, these long-term partnerships provide them with guaranteed outlets – they can take advantage of Carrefour’s commitment to minimum purchase volumes.

 

“The visibility that this gives us is essential: it enables us to invest in new tools and new varieties”, says Vincent Fauriel, co-founder of Fauriel Fruits, which has entered into a product line partnership with Carrefour covering Carrefour Bio apricots, nectarines and peaches.

These 11 new product lines are as follows,

  • Organic spelt flour and organic white haricot beans with Ekibio (Ardèche)
  • Organic strawberries with Bio Pays Landais (Landes)
  • Apricots, nectarines and peaches with Fauriel Fruits (Drôme)
  • Organic potatoes with Ferme de la Motte (Loir-et-Cher)
  • Organic melons with Force Sud (Hérault)
  • Organic cherry tomatoes with Rougeline (Lot-et-Garonne)
  • Organic courgettes with SARL Masse (Bouches-du-Rhône)
  • Organic aubergines with Top Légumes (Gironde)

Carrefour has also created a Spanish organic product line via its subsidiary Socomo with Agricommerce, the aim being to develop a range of Carrefour Bio brand citrus fruits. In particular, this partnership will significantly reduce the transport distance between where lemons are grown and where they are sold – they will be grown in Spain, instead of mainly in South America.

 

Carrefour – spearheading support for the French organic farming sector

Carrefour, which has been a leader in organic produce for several years now, is therefore making a twofold commitment. On the one hand, it is making a commitment to consumers, providing them with several thousand organic products, both in its stores and available for pickup from its Drive outlets – including 1200 Carrefour Bio brand products (the largest range of own-brand organic products available from large and medium retail outlets). More than a third of these products are available for under two euros, and all of them are eligible for the Organic Loyalty Bonus, under which customers can get 10 to 15% off their Carrefour Bio products every day.

 

On the other hand, it is making a commitment to the farming sector via its organic product line contracts, as well as through its solutions for financing projects designed to promote the food transition – such as the #JeParticipe crowdfunding platform and the MiiMOSA Transition #1 fund, via which Carrefour invests 10% in all funded projects.